The Challenge



When Valrie Alexander approached us, she had a powerful personal mission—but her brand lacked the structure and clarity needed to reach and resonate with her ideal audience. As someone who had experienced hair loss from alopecia since age 16, Valrie wanted to support women navigating the same emotional and physical challenges. But her vision needed refining.

Our discovery process uncovered a profound insight: Valrie’s brand wasn’t just about beauty solutions—it was about healing, empowerment, and community. These women weren’t simply looking for wigs; they were searching for understanding, support, and the confidence to reclaim their self-image. Our task was to help Valrie articulate this mission and build a cohesive brand that reflected it at every level.

Our Approach

• Conducted a brand discovery consultation to uncover Valrie’s personal connection to her mission.
• Developed audience personas to define and target women experiencing hair loss due to alopecia.
• Crafted a comprehensive brand strategy and visual identity aligned with themes of empowerment and community.
• Designed a new logo and curated brand visuals (colors, typography, graphics) that conveyed strength and femininity.
• Built a lead-generating landing page to educate and convert visitors
• Organized a virtual event to connect with her audience and establish thought leadership.
• Implemented a revenue and client tracking system with performance dashboards for growth monitoring.