Project Snapshot
Event Name: FUBU x Storyteller’s Branding & Networking Fireside Chat
Date: April 17, 2025
Location: Paramount – 1515 Broadway, NYC (31st Floor Sky Square Amphitheater)
Client Partners: Paramount, Fairfax Pictures
Key Figures: Jay Alexander (FUBU), Ti-Shea Meadows (Paramount), Naimah Coello, Jacqueline East-Ross
Deliverables: Event photography, b-roll coverage, fireside chat, interviews, mixer visuals
Creative Direction: Chic, fresh-faced, and aspirational
Purpose: Showcase Paramount's Storyteller’s program and its commitment to emerging talent
The Challenge
This project required more than traditional event coverage—it demanded a visual story that captured the mission of the Paramount Storyteller’s program and the powerful collaboration with FUBU and Jay Alexander.
The primary goal was to highlight Paramount’s commitment to emerging talent by documenting high-impact conversations and capturing the authentic engagement of student participants.
The challenge was to coordinate interviews, cinematic crowd coverage, and detailed storytelling moments—all in a high-profile corporate setting with limited production windows.
Photo of Jordi-Lakeem Foster Speaking on Social Media Marketing at Chase Bank Harlem | 2024
Our Approach
To bring this vision to life, our team developed a multi-layered production plan that balanced technical execution with narrative strategy:
- Identified all key visual touchpoints for photography and videography
- Coordinated a dedicated interview setup for speakers and students
- Built a gimbal-assisted motion rig to capture dynamic crowd movement and entryway sequences
- Ensured seamless coverage of the mixer, interviews, speaker moments, and fireside chat while staying unobtrusive and in sync with A/B cam flows
- Delivered a cinematic aesthetic that matched the “chic, fresh-faced, aspirational” creative brief from Paramount and Fairfax
Shot of the attendees from Chase Bank in 2024 at Jordi's panel speaking on Social Media Marketing
Key Moments Captured
- Fireside chat between Ti-Shea Meadows and Jay Alexander
- Mixer moments with students, speakers, and corporate stakeholders
- Interviews with Jay Alexander, Ti-Shea Meadows, Naima Coelho, and two participating students
- Wide and close-up shots of audience members during Q&A
- Branded visuals of the 31st floor Sky Square Amphitheater, signage, and venue exterior
- Authentic interactions during post-chat networking and reflections
Mixer moments with Ti-Shea Meadows and students.
Fireside chat between Ti-Shea Meadows and Jay Alexander
Photo of the Q&A segment after the fireside chat
Deliverables
Video Deliverables
Full fireside chat (multi-cam coverage with synced audio)
- B-roll of the event, crowd energy, mixer, and networking moments
- Close-ups of speakers and audience engagement during Q&A
- Interviews with:
- Jay Alexander
- Ti-Shea Meadows
- Naimah Coelho
- Two student participants
Photography Deliverables (facilitated onsite)
Key individuals and group shots
Branded signage
- Lifestyle shots of networking and engagement
- Panel and fireside session coverage
Why This Matters
The FUBU x Paramount Storyteller’s Fireside Chat represented more than a corporate mixer—it was a living blueprint of what happens when legacy brands and emerging talent come together in the spirit of mentorship, equity, and vision.
Through curated videography and real-time storytelling, this event visually documented the pathway from inspiration to access.
By capturing the students’ voices, showcasing high-level speakers like Jay Alexander, and preserving the energy of the room, this project supported Paramount’s ongoing narrative of inclusion, leadership, and cultural investment.
The final deliverables will serve not just as a recap, but as a timeless piece of branded content that continues to attract, inspire, and inform future storytellers.
