Project Snapshot
Client: Brooklyn Borough President’s Office
Location: Brooklyn Borough Hall, New York, NY
Service Provided: Branding Photography
Date Completed: July 26, 2024
Deliverables: 25 Edited Photos, Behind-the-Scenes Video, Timelapse Footage
Team Size: 4
Photographer / Director: Jordi-Lakeem Foster
The Challenge
The Brooklyn Borough President’s Office, under the leadership of Antonio Reynoso and Deputy Borough President Reverend Kim Council, approached JFP Studios with a vision: reshape their public image through a sophisticated visual rebrand.
The goal wasn’t just about photography—it was about building a brand story rooted in maturity, leadership synergy, and deep community connection.
Both leaders needed updated images that not only supported internal communications but also aligned with broader political aspirations and public-facing narratives.
Photo of Jordi-Lakeem Foster Speaking on Social Media Marketing at Chase Bank Harlem | 2024
Our Approach
- Initial Discovery: Three strategic consultations with Borough President Reynoso, Deputy BP Council, and Press Secretary Isabel Shepard.
- Pre-Production Planning: Moodboards, location scouting, and a detailed shot list developed in close collaboration with Borough Hall staff.
- On-Site Execution: A 4-hour shoot featuring a mix of candid and posed photography across six handpicked locations inside and outside Brooklyn Borough Hall.
- Post-Production: Delivery of 25 retouched hero images, with 15 additional selections ordered post-shoot and professional enhancements applied for consistency and tone.
Shot of the attendees from Chase Bank in 2024 at Jordi's panel speaking on Social Media Marketing
Deliverables
Photography
- 25 edited images showcasing leadership, collaboration, and approachability
- Candid and posed shots in offices, courtroom, conference room, and exterior locations
- Highlight reels focused on Borough President, Deputy Borough President, and joint moments
Videography
- Timelapse video of the photoshoot
- Behind-the-scenes footage
- Introductory video by the photographer on shoot day
- B-roll of Borough Hall architecture and atmosphere
Post-Production
- Image enhancement and retouching
- Proof gallery delivery by July 31, 2024
- Final edited set delivered by August 9, 2024
Group Photo at Multiverse IOs NYC Office
Why This Matters
This rebranding shoot marks a pivotal moment for the Brooklyn Borough President’s Office. By strategically balancing formality with authenticity, the visuals help redefine public perception—positioning Borough President Reynoso as a mature, forward-thinking leader while maintaining his down-to-earth connection with constituents.
The Deputy Borough President’s portrayal underscores her dedication to progress and partnership, reinforcing a united front in civic leadership.
These images don’t just live in press kits or websites—they tell a visual story of governance rooted in sincerity, strategy, and service. For a political office aiming to build trust and inspire action, that’s a powerful legacy to capture.
Production Credits
- Production Company: JFP Studios
- Photography: Jordi-Lakeem Foster
- Videography: Additional BTS team (client-approved)
- Creative Direction: Jordi-Lakeem Foster
- Client Lead: Isabel Shepard (Press Secretary)
- Onsite Support: Production Assistant, Production Manager
