Project Snapshot
Client: Production Partner (on behalf of H&M Global Store Manager Summit)
Location: Fontainebleau Hotel, Las Vegas, NV
Service Provided: Event Photography (3-Day Conference Coverage)
Date Completed: April 29–May 1, 2024
Deliverables: Full coverage of keynote sessions, breakout workshops, leadership panels, brand activations, awards ceremonies, and evening networking events
Audience Size: 500+ store managers and corporate leaders from around the world
Photographer: Jordi-Lakeem Foster, JFP Studios
The Story
When H&M planned its highly anticipated 2024 Global Store Manager Summit, their production team sought a photographer who could do more than just document the agenda—they needed someone who could visually capture a brand transformation in real time.
That’s when our production partner brought in JFP Studios to photograph the entire three-day experience.
This was a pivotal leadership event where over 500 store managers from North America and beyond gathered to align on H&M’s future.
The Challenge
Photographing a large-scale event across multiple venues and timeframes comes with unique demands:
- Covering over 20 breakout sessions and activations spread across ballrooms and terraces
- Documenting high-profile leadership presentations that unveiled H&M’s "Shift to 2025" strategy
- Capturing key workshop themes like "Here to Win," "Customer Couture," and "Product Journey"
- Showcasing branded evening events, including "Casino Royale Night" and "Desert Sunset Social"
- Providing dynamic, emotionally resonant visuals while remaining agile and discreet
With a packed schedule and over 500 attendees, every moment had to count.
Our Approach
Working closely with the event’s production partner, we created a detailed event photography plan built around agility, storytelling, and brand consistency:
- Pre-Event Coordination: Met with the production team to map out critical sessions, speaker priorities, and brand moments.
- Live Event Coverage: Alternated between wide atmospheric shots and intimate candids that captured the emotion and energy of each moment.
- Branded Visuals: Focused on capturing logos, branded signage, stage activations, and H&M cultural touchpoints throughout the venue.
- Rapid Turnaround: Delivered preview highlight images each day to support internal communications and event recaps.
- Story-Driven Composition: Made sure every photo didn’t just show what happened—but why it mattered.
Photo of the H&M Logo On Stage
Deliverables
- 500+ fully edited high-resolution images over 3 days
- Branded highlight reels of keynotes, panels, workshops, and social events
- Special focus photo sets on critical workshops and leadership initiatives, including:
- "Here to Win" (Leadership and Scheduling Transformation)
- "Customer Couture" (Elevating Service Through Fashion)
- "Symbolic Leadership" (Reframing Leadership Culture)
- "Product Journey" (Merchandising and Product Strategy Evolution)
- Red carpet photography for the leadership awards night
- Behind-the-scenes documentation of staging, speaker prep, and activations
A Photo of H&M's Global Leadership Executive Team
Why This Work Matters
This wasn’t just about capturing photos of speakers on stage.
It was about visually documenting a global retail giant stepping into a new era—one built on accountability, customer obsession, fashion elevation, and unified leadership.
For H&M’s store managers, these photos aren’t just memories. They are symbols of a promise—a shared vision that leadership, service, and storytelling will define the next decade of retail excellence.
When your event isn’t just a conference but a cultural milestone, you need more than just photography.
You need visual storytelling that amplifies the moment into a movement.
And that’s what we delivered.
Production Credits
Photography: Jordi-Lakeem Foster, JFP Studios
Production Partner: In collaboration with the event production team
Event Coordination: H&M Global Leadership Team
Venue: Fontainebleau Las Vegas - Azure Ballroom and Waterbleau Terrace
