Photo of Shawn Carson from his Brand Identity Kit
Project Snapshot: Shawn Carson Brand Rebuild
Client: Shawn Carson, Mortgage Banker
Industry: Financial Services / Mortgage Lending
Project Type: Brand Development & Visual Identity
Timeline: 6 Months
Before:
- DIY Canva logo
- Outdated visuals
- No clear brand positioning
Objectives:
- Modernize and professionalize Shawn’s brand
- Build trust with real estate partners and clients
- Create a cohesive ecosystem of marketing tools
- Lay the groundwork for scalable content and lead generation
Scope of Work:
- Brand Strategy Framework (Mission, Message, Voice)
- Logo Redesign + Visual Identity Kit
- Social Media Templates
- Website Brand Alignment
- Lead Magnet Guide: The Role of a Mortgage Loan Officer
- Sponsorship Decks & Media Kit
- Secured Sponsorships for Branded Content Shoot
Project Overview
When we first met Shawn Carson, he was already an established mortgage banker with nearly 20 years of experience. His reputation was built on old-school integrity: show up, keep your word, and guide clients honestly—even if it meant turning away a deal.
But like many seasoned professionals, Shawn wanted to pivot his business for the digital era, attract new partnerships, and create a brand strong enough to scale beyond referrals—and eventually sustain his retirement plans.
Before and After of Shawn Carson's Logo
The Before State
Before our work together, Shawn’s brand was:
Represented by a DIY Canva logo that didn’t match his expertise
Struggling with inconsistent messaging and outdated visuals
Lacking a clear positioning strategy
Spending time qualifying leads manually without cohesive digital assets
Virtually indistinguishable from other lenders in the market
He had the credibility. He had the story. But he didn’t have the brand architecture to communicate it.
Preview of Shawn's Social Media
A Snapshot Of Shawn's Branded Assets
Logo Concepts we Developed For Shawn
Final Logo Chosen by Doc Farrow
The Carson Mortgage Team, Color Pallette
Shawn Carson Media Kit Cover
Scope of Work
Our approach started by mining his story—particularly the moment he nearly lost everything during the 2008 financial crisis and rebuilt his business from scratch. We turned that narrative into a foundation for trust and resilience.
Deliverables included:
- Complete brand strategy framework (mission, message, voice)
- New logo and visual identity
- A full brand identity kit
- Media kit for press and partnerships
- Sponsorship decks to secure collaborations
- Social media templates
- A lead magnet guide: The Role of a Mortgage Loan Officer
- Updated Instagram visuals
- Website brand alignment
- Event collateral
The After State
Today, Shawn Carson’s brand is:
• Cohesive across every touchpoint
• Instantly recognizable to clients and collaborators
• Equipped with clear messaging and a professional brand blueprint
• Ready for a social media strategist to plug in and create consistent content
• Backed by branded materials that save him time and mental energy
What Made This Project Successful
- We built the brand around his real story, not a trend.
- We gave him tools to maintain consistency long-term.
- We created assets that unlocked new collaborations and sponsorships.
Download The Media Assets Below To View Them
Shawn Carson Media Kit
Shawn’s media kit presents his professional story, credentials, and service offerings in a polished, easy-to-share format designed for collaborations and speaking opportunities. It includes high-quality photography, an updated bio, and clear contact details to position him as a trusted industry authority.
Shawn Carson Brand Identity
His brand identity blends modern sophistication with approachable professionalism, using a refined color palette, clean typography, and consistent visual elements. This cohesive system reinforces credibility and makes every touchpoint feel intentional and recognizable.
Shawn Carson Logo Concepts
The logo concepts explored visual themes of resilience and trust, combining classic serif typography with subtle design accents that nod to financial stability. The final mark balances timelessness with a contemporary feel that resonates across digital and print channels.
