Group photo showing sisterhood while applying the Hair by Susy Edge Control in action
Project Snapshot:
- Product Name: Hair by Susy Edge Control
- Category: 4C Hair Styling, Natural Hair Products, Edge Control Gel
- Target Audience: Black women with 4C or tightly coiled hair textures looking for strong hold without flaking
- Key Features
- Long-lasting edge control for natural and protective styles
- Formulated for thick, coarse, and textured hair
- Clean application with no white residue
- Perfect for baby hairs, sleek ponytails, and detailed edge styling
- Sales Platforms: Available on Amazon and HairbySusy.com
- Launch Visuals: Custom product photography by JFP Studios for e-commerce, homepage banners, and social media rollout
Overview
When Susan Oludele, founder of Hair by Susy, set out to launch a new edge control product designed specifically for 4C hair, she knew the visuals had to reflect the same level of care and creativity as the product itself.
She turned to JFP Studios to develop custom photography and branded content that could elevate her beauty brand and communicate directly with her core audience—Black women with textured hair who were tired of being overlooked by mainstream campaigns.
This case study explores how we used professional salon photography, visual storytelling, and e-commerce strategy to deliver a high-converting product launch campaign.
Photo of Nestreya demoing how to use the edge control
The Challenge
The edge control market is saturated, but few products truly speak to women with 4C hair textures. Hair by Susy needed to cut through the noise with a clear, authentic message.
Key challenges included:
- Lack of culturally relevant product visuals
- No cohesive content strategy across digital platforms
- Need for consistent branding for Amazon, website, and social media
Photo of the Hair By Susy Edge Control used for the Amazon Store
The Strategy
Our creative team collaborated with Susan to craft a campaign grounded in authenticity and aligned with her vision. We designed a branded shoot that celebrated textured hair while delivering crisp, high-quality visuals suitable for both e-commerce and storytelling.
Photography & Production Highlights
• A three-light studio setup created a clean white background for versatile use
• Model selection and styling focused on celebrating 4C hair textures
• Each shot was designed to reflect joy, confidence, and real-world application of the product
Content Strategy
• Developed 30 days of photo content optimized for social media
• Shot product photography tailored for Amazon’s technical specifications
• Created hero visuals for the Hair by Susy homepage
Behind the scenes photo of the models getting their beauty shot taken
Photo of Keturah Sarai, one of the models holding the Hair by Susy Edge Control
Left to Right | Recording Artist Nestreya, Keturah, and Karyl
Services Provided
- Hair Salon Branding Photography
- Product Launch Campaign Strategy
- Commercial Photography
- Production Management
- Post-Production Editing
See Our Photos Online
Visuals from Hair by Susy’s edge control product launch featured across Amazon and HairbySusy.com
Visuals from Hair by Susy’s edge control product launch featured on HairbySusy.com
Strategic Takeaway
Strong visuals make selling easier.
When your photos match what your audience actually looks like and cares about, they stop scrolling. They pay attention. That’s what happened with Hair by Susy. We didn’t just take pretty pictures. We created content that spoke directly to women with 4C hair—the ones often left out of traditional beauty campaigns.
Because the truth is, people don’t buy products they don’t see themselves in. Clear photos, the right message, and a setup that makes it easy to buy—that’s what turns interest into income.
About JFP Studios
Led by celebrity photographer and branding strategist Jordi-Lakeem Foster, JFP Studios specializes in high-impact visual storytelling for entrepreneurs, creatives, and real estate professionals. Known as “The Million Dollar Photographer,” Jordi’s work helps clients elevate their image - and their income.
Frequently Asked Questions
What was the main goal of this edge control product photoshoot for Hair by Susy?
A.The goal was to create high-quality visuals that connected directly with Black women who have 4C hair. Hair by Susy needed branded content that felt authentic and looked professional enough for Amazon, their website, and Instagram. We built a full campaign around the edge control product to help them launch with confidence.
What role did JFP Studios play in the campaign?
A.Susan Oludele, the founder of Hair by Susy, was the creative visionary behind the campaign. Our role was to bring her vision to life through strategic production support. We handled studio logistics, lighting design, on-set coordination, and ensured the visuals aligned with her brand’s aesthetic. We also managed post-production editing to deliver clean, professional images ready for her Amazon storefront, website, and social media.
How was this 4C hair product shoot different from traditional beauty campaigns?
A.Most beauty shoots use a one-size-fits-all approach. This shoot was different because it centered women with textured hair and celebrated their beauty without compromise. We created visuals that represented the customer, not just the product—and that made the difference.
How did the campaign visuals help Hair by Susy sell their edge control product?
A.The new images became their go-to content for marketing. They updated their website homepage, refreshed their Amazon product listings, and had 20 days of content ready to post on social. The photos told a clear story and made the product look premium and trustworthy.
Can I get a custom branded photoshoot for my salon or haircare product?
A.Absolutely. Whether you’re launching edge control, hair oils, or any beauty product, we create custom photoshoots that match your brand and connect with your audience. Everything is designed to help you market and sell with ease.
How long does a branded salon or beauty product shoot usually take?
A.Most projects take about 3 to 4 weeks from planning to final delivery. That includes creative development, production, editing, and file handoff. We also offer rush options if you’re on a deadline for a product launch or campaign rollout.
Do you have a question?
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Ready to launch your next haircare product with a custom shoot?
Let’s create the kind of product photos that creates real sales
If you’re selling haircare products like edge control or oils, your photos need to do more than just look good. They need to connect, build trust, and help people hit “buy.” We work with salon owners and beauty founders to create custom, scroll-stopping content that looks great on Amazon, your website, and your socials. Got a product to launch or refresh? Let’s make sure your visuals actually work for you.
