Project Overview


Speaker: Jordi-Lakeem Foster, Marketing Strategist & Founder of JFP Studios

Host: David Radney, Real Estate Coach & Founder of The PUSH Program

Event Date: April 17, 2025

Audience: Real Estate Professionals across the U.S.

Topic: Building a Funnel System with Case Studies to Increase Conversions

Purpose


Jordi-Lakeem Foster was invited to speak to over 20 real estate professionals on David Radney’s Morning Mindset Call. The session focused on how real estate agents can reduce sales resistance, increase client trust, and convert more leads using case studies, lead magnets, and content strategy.


The call emphasized practical marketing systems that Realtors can implement to automate follow-up, position themselves as local experts, and generate high-quality leads

A group of professionals attending a business event at a Chase venue sit together and check their mobile devices.

Photo of Jordi-Lakeem Foster Speaking on Social Media Marketing at Chase Bank Harlem | 2024

The Challenge


Most real estate professionals struggle not with attracting attention—but with converting it into action. They post content, go live, and show up online, yet still hear crickets when it’s time to book a consultation or close a deal. The problem isn’t visibility.


It’s that their audience doesn’t trust them enough to take the next step.


Without proof of performance, a clear offer, or a consistent marketing system, leads stay cold and opportunities slip through the cracks.

Students sit attentively in rows of chairs during a classroom lecture or presentation.

Shot of the attendees from Chase Bank in 2024 at Jordi's panel speaking on Social Media Marketing

Marketing Strategies Taught to Real Estate Agents

A person wearing a white polo shirt and khaki shorts stands smiling in a lush tropical garden with palm trees.

Photo of Jordi-Lakeem Foster in West Palm Beach documenting a group of over 300+ High School and Pro Basketball Players at their annual gala

1. Use Case Studies to Build Trust Before the Sales Call


Jordi introduced a simple structure that Realtors can use to showcase their results:

  • Client Goal
  • Challenge
  • Strategy
  • Result

These case studies should be published on websites, social media, and emails to build authority and demonstrate credibility to new leads.

2. Build a Mid-Funnel Layer to Warm Up Leads


Most agents either post content or ask for a call, with nothing in between. Jordi showed how to insert:

  • Local real estate guides
  • Educational checklists
  • Market update PDFs
  • Video testimonials


This middle layer lowers friction and filters out unqualified leads before a consultation is even booked.

3. Design Real Estate Websites That Convert


Key elements every real estate site should include:


  • Case studies
  • Video sales letter (VSL)
  • Booking calendar
  • Client testimonials
  • Free training or lead magnet


He emphasized clarity, trust, and easy navigation to maximize conversions.

4. Use Email Marketing to Stay Top of Mind


Agents were challenged to send weekly emails—not monthly. Topics can include:

  • Buyer and seller FAQs
  • Market trend insights
  • Client stories and recent closings
  • Behind-the-scenes photos from open houses


This helps agents stay visible and generate repeat interest without relying solely on new social content.

5. Repurpose Daily Activity Into Content


Jordi taught agents how to turn open house footage, showings, and client wins into social media and email content using a system he calls:

  • Record
  • Reflect
  • Repurpose

This method reduces the pressure of “creating” content by documenting what they’re already doing.

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Takeaways Provided


During the call, attendees received:

  • A free 5-minute Marketing System Assessment
  • A framework to build high-converting real estate case studies
  • A live walkthrough of a proven funnel setup used with past clients
  • Access to Jordi’s upcoming May 27th Masterclass for deeper implementation

Why This Matters


Jordi’s key message:


“Your biggest problem isn’t generating leads—it’s that your leads don’t trust you yet.”


This mindset shift resonated with the group, especially as many real estate professionals struggle with conversion, not attention. By showing how to use marketing proof, educational content, and automated systems, the call reframed how agents approach client acquisition.

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