Project Overview


Client: Sandra Senior, Founder of Irie Salon and Spa

Industry: Health & Wellness

Location: New York, NY

Project Completion: April 12, 2025

Services Provided: Marketing Funnel Setup, CRM Integration, Landing Page Development

Agency: JFP Studios, Led by Jordi-Lakeem Foster​

The Challenge: Fragmented Client Management Systems


Sandra aimed to enhance her salon's online presence through content marketing. However, an audit by JFP Studios revealed a disjointed backend:​


  • Client contacts scattered across various platforms​
  • Separate tools for forms, payments, and landing pages​
  • No centralized system to manage client interactions​


This fragmentation hindered efficient client management and scalability.

Professional headshot against golden textured wall wearing black zippered jacket.

 The Solution: Integrated CRM and Marketing Funnel


Under the guidance of Jordi-Lakeem Foster, JFP Studios implemented a cohesive system tailored for Irie Salon and Spa:​

  • CRM Setup: Centralized client database for streamlined management​
  • Booking System: Integrated calendar for seamless appointment scheduling​
  • Payment Processing: Unified system for transactions and financial tracking​
  • Website & E-commerce Store Development: Optimized pages to capture leads and showcase services​
  • Automated Workflows: Email and SMS notifications for client engagement​

This holistic approach ensured that all client interactions were managed within a single platform, enhancing efficiency and user experience.

Spa website services page showing treatment menu and booking options with mint green design.

Results: Enhanced Operational Efficiency and Client Experience


Post-implementation, Irie Salon and Spa experienced immediate benefits:​

  • Streamlined Operations: Reduced reliance on multiple tools, saving time and resources​
  • Improved Client Tracking: Enhanced visibility into client journeys and interactions​
  • Increased Bookings: Simplified scheduling process led to higher appointment rates​
  • Centralized Data: All client information accessible in one location​


This transformation allowed Sandra to focus more on service delivery, confident in the knowledge that her backend systems were robust and efficient.​


Under the guidance of Jordi-Lakeem Foster, JFP Studios implemented a cohesive system tailored for Irie Salon and Spa:​

  • CRM Setup: Centralized client database for streamlined management​
  • Booking System: Integrated calendar for seamless appointment scheduling​
  • Payment Processing: Unified system for transactions and financial tracking​
  • Landing Page Development: Optimized pages to capture leads and showcase services​
  • Automated Workflows: Email and SMS notifications for client engagement​


This holistic approach ensured that all client interactions were managed within a single platform, enhancing efficiency and user experience.

Why This Matters: The Importance of Integrated Systems in Wellness Businesses


In the competitive health and wellness industry, having an integrated system is crucial.


JFP Studios' approach demonstrates how aligning CRM, booking, and payment systems can lead to operational excellence and enhanced client satisfaction.​

Ready to Streamline Your Business Like Irie Did?

Ditch the chaos. Automate your bookings, simplify your business

If you’re still juggling bookings through DMs, spreadsheets, or outdated tools — it’s costing you time, energy, and revenue. See how we helped Irie Salon create a seamless system that now runs behind the scenes while she focuses on her clients.

Book a free strategy call today and let’s build a system that works for you, not the other way around.

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