Photo taken by Jordi-Lakeem Foster
Why Your Headshot Matters More Than Ever
In today’s attention economy, your photo isn't just a picture—it's your handshake.
It’s your first impression, your silent pitch, your credibility signal. Whether you're a leadership coach, corporate consultant, or scaling your personal brand, the right headshot builds trust before you ever say a word.
Take Dr. Sabine Charles, for example. As a CPA and leadership consultant, her old images no longer aligned with her current brand. After one strategic photoshoot, her visual presence transformed—and so did her PR opportunities. Her new images are now featured in CNN, Bold Journey, CanvasRebel, and across her program materials.
Here’s how to make sure your headshots are working for you, not just sitting in a folder.
1. LinkedIn Profile
Your LinkedIn photo is often the first place people encounter you professionally. A polished, intentional headshot instantly upgrades your credibility. For consultants and coaches, it tells potential clients: "I take my business seriously."
Photo of participant asking a qustion
2. Media & Press Features
Whether you’re being interviewed, quoted, or writing a guest article, editors and journalists need a high-res, professional image. If you don’t have one, it could mean missing out on features.
Photo of the Panel of Speakers
3. Your Website & Sales Pages
People buy from people. Use your headshot on your homepage, About page, and in any lead magnets or digital courses. Dr. Sabine’s updated headshot is now a key visual on her Leadership MEQ Program landing page.
4. Email Signatures & Newsletters
A great headshot at the bottom of your email adds professionalism and human touch. Whether you’re nurturing leads or following up with a contact, it's an easy credibility booster.
5. Event Materials & Speaker Kits
Are you a keynote speaker, panelist, or workshop facilitator?
Event organizers need high-quality photos for flyers, programs, and web promos. Dr. Sabine uses hers across summits and speaking decks to reinforce her expertise.
