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Photo of Jordi-Lakeem Foster Speaking on The Panl

Event Snapshot: Chase Bank Real Estate Marketing Panel


  • 📍 Chase Bank NYC
  • đź“… November 2, 2024
  • 🎙️ Featured Marketing / Branding Panelist: Jordi-Lakeem Foster
  • My Co Panelists:
  • R B The Realtor - NY Licensed Realtor/ Investor/ Property Manager/ Coach
  • David Radney - Real Estate Coach - Specializing in helping agents create listing opportunities.
  • Dionte Chantel- Off Market Aquisition Expert & Real Estate Developer
  • Jordi Lakeem Foster- Branding and Marketing Expert
  • Maurice Russell Grey - President of The Greater Harlem Real Estate Board & Broker /Owner, Investor, Developer
  • Jacqueline Plaza - Vice President of Home Lending - JP Morgan Chase Bank
  • Mary Anne Haimovitch - Wholesale & Off Market Property Specialist

Event Overview


When Chase Bank hosted a panel for real estate professionals, the focus wasn’t just on home buying—it was about building brands that convert.


Invited by industry connector RB The Realtor, Jordi-Lakeem Foster joined a lineup of top voices to speak directly to one of real estate’s biggest blind spots: inconsistent and unclear marketing.

Infographic comparing the wrong path of design-first website development versus the right path focusing on clarity and audience first.

Photo of participant asking a qustion

The Challenge


The room was filled with high-potential professionals facing common but costly challenges:


  • Little to no social media presence
  • Unclear brand messaging
  • Frustration with ineffective content and ads


Jordi recognized that these weren't just technical issues—they were mindset blocks.


Many attendees were stuck in overthinking, perfectionism, and fear of judgment. The real obstacle? A lack of trust in their own voice.

Infographic comparing the wrong path of design-first website development versus the right path focusing on clarity and audience first.

Photo of the Panel of Speakers

A presenter gestures enthusiastically while speaking at a conference stage with projection screen in the background.

A professional wearing a light blue lanyard sits at a table in a conference room during a networking event.

A presenter gestures enthusiastically while speaking at a conference stage with projection screen in the background.

A professional wearing a light blue lanyard sits at a table in a conference room during a networking event.

The Trust-Based Marketing Framework


Jordi used this panel as a launchpad to introduce his signature trust-based marketing approach. Rather than pushing polished content or quick hacks, he emphasized consistency, visibility, and empathy through these four pillars:


  1. Pick Your Ideal Client – Real strategy starts with clarity.
  2. Sell What They Want to Buy – Positioning is everything.
  3. Make Yourself Findable – Stop chasing; start attracting.
  4. Document, Don’t Create – Social media success starts with sharing your real journey.


Through storytelling, live interaction, and real examples from client campaigns, Jordi showed attendees how documenting daily actions—not overproducing content—builds authentic authority.

The original flyer for the event

Results & Impact


Attendees left with a reframed understanding of marketing.


For many, this was the first time they saw how social media could reflect who they are, not just what they sell. The session demystified content creation, ignited new confidence, and provided a roadmap for daily engagement.

Several participants began posting more consistently within days, while others booked branding sessions to further refine their messaging.


In high-profile environments, discretion and sensitivity are everything. But too often, photography becomes stiff, over-produced, or obtrusive. JFP Studios provides an alternative: visual storytelling that respects the room and uplifts every subject—famous or not.


For foundations, luxury brands, and cultural icons alike, the photos from this event serve as long-term assets: images that reflect trust, elegance, and the emotional truth of the evening.

Ready to stop guessing and start growing?

Book a 1:1 Brand Strategy Session with Jordi-Lakeem Foster

Many real estate professionals are still stuck in content paralysis—unsure of what to say, who to say it to, or how to stand out. This session wasn’t just another talk; it was a blueprint. If you’re ready to transform your marketing from scattered posts to a clear strategy rooted in trust, now is t
Partner with JFP Studios to capture the moments that build trust, tell your story, and drive your cause forward.

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