Project Snapshot

Project Type: Proprietary Marketing Audit

Audit Period: May 6, 2024 – April 19, 2025

Location: New York City & Tri-State Area

Businesses Analyzed: 92 Respondents

Industries: Real Estate, Beauty & Wellness, Creative Services, Coaching, E-commerce

Job Roles: Owner, CEO, Realtor, Coach, Consultant, Manager

The Story

Over eleven months — from May 6, 2024, to April 19, 2025 — we set out to uncover one pressing question:

Are NYC business owners building the marketing systems needed to actually scale?

What we found was eye-opening.

Across industries like real estate, beauty and wellness, coaching, media services, and e-commerce, entrepreneurs and CEOs were pouring thousands into ads, social media, and content creation - but most were missing the infrastructure that turns attention into consistent client acquisition.

The problem wasn’t hustle. It wasn’t brand visibility.

It was the invisible systems behind the scenes — and that missing link was quietly draining opportunities and revenue across the city.

The 3 Most Common Breakdowns

1. Strong Front-End, Weak Back-End

What’s happening:

Most businesses are investing in visibility—ads, Instagram, websites—but failing to capture and close leads.

Missing:

• CRM systems
• Automated lead nurturing
• Sales funnels and backend infrastructure

“They’re not short on traffic. They’re short on tracking and trust-building.”

2. No Lead Capture or Nurture System

Findings:

• No email capture forms or lead magnets
• No nurture campaigns
• No SMS or automated email follow-up

Result:

Founders are only closing “ready-now” buyers—missing out on long-term pipeline growth.

3. No Funnel Visibility or Conversion Metrics

Symptoms:

• No funnel analytics
• Tracking ends at link clicks
• No insight into buyer journey stages

Impact:

Founders can’t optimize what they can’t see—so they waste money guessing.

Recommendations for Business Growth

Based on our findings in this report, we recommend NYC founders should prioritize:

• CRM setup with lead lifecycle tracking
• Automated email/SMS nurture flows
• Funnel tracking dashboards
• Strategic landing pages with lead magnets
• Monthly reporting & optimization
• Offer clarity and audience segmentation

💡 These upgrades dramatically increase ROI—without increasing ad spend.

Why This Is Important For NYC and Nationwide Businesses?

In a city as fast-paced and opportunity-rich as New York, visibility is no longer enough.

Without strategic marketing infrastructure, businesses are operating on luck, not leverage.

This audit proves that NYC entrepreneurs don’t have a lead generation problem — they have a lead management and conversion system problem.

When systems are properly installed:

• Growth becomes predictable
• Client lifetime value increases
• Marketing dollars stretch further
• Businesses scale without burning out their founders and teams

Our Services

If you’re ready to plug the leaks in your marketing, JFP Studios offers:

• CRM + Funnel Setup
• Lead Magnet Strategy
• Landing Page Development
• Analytics Installation
• Done-for-you Nurture Campaigns