BRAND PHOTOGRAPHY / REAL ESTATE

A Brand Team Photoshoot for Loftey NYC

Loftey NYC needed team photos that showed who its agents are. JFP Studios planned and shot a brand session in Brooklyn and delivered 40 final images in six weeks. Eighteen months later, the photos still lead Loftey’s team page.

Brand Photography · Team Portraits · Real Estate · Creative Direction

The Loftey NYC team in casual blazers and sunglasses lean toward the camera on a tree-lined Cobble Hill street.
LOFTEY NYC · COBBLE HILL, BROOKLYN · APRIL 29, 2025

At a glance

The challenge

Showing Trust, Teamwork, and Personality in One Shoot

What we did

From Planning Call to Final Images in Six Weeks

The result

Photos the Team Still Uses Every Day

01 / THE BUSINESS CONTEXT

A Growing Brokerage That Needed One Visual Story

Loftey is a New York City real estate brokerage led by CEO Ruby Ghastin, with agents in Manhattan, Brooklyn, and New Jersey. Dylan Slovinsky was the team’s point person for the shoot.

Loftey CEO Ruby Ghastin smiles on a tree-lined Cobble Hill street in a houndstooth dress.
Ruby Ghastin, CEO of Loftey.

Loftey’s existing photos did not match. The team needed one set of images for:

  • The website and agent profiles
  • Social media and ad campaigns
  • Email newsletters
  • Raffles and promotions featuring the full team
  • Recruiting and client presentations
A team photo should make a client trust the people before they ever meet them.

02 / THE CHALLENGE

Showing Trust, Teamwork, and Personality in One Shoot

Loftey wanted clients to see a friendly, trustworthy team that works together. The photos had to look polished and still feel approachable.

THE CHALLENGE IN BRIEF

  • No consistent team images across the website, social media, and email.
  • A clear brief: trust, collaboration, and diversity.
  • Many uses: agent profiles, ads, newsletters, raffles, and presentations.
  • Make trust the main feeling: every image had to make the team look reliable and warm.
  • Show a real team: group shots of people working together, plus portraits of each agent.
  • Cover two looks: casual and professional, so the photos fit every channel.
  • Fit a busy schedule: the whole team in one three-hour window.
Loftey agent Karen Fabian smiles while leaning on a brownstone stoop railing.
Karen Fabian, photographed on a Cobble Hill stoop.

03 / THE CREATIVE RESPONSE

From Planning Call to Final Images in Six Weeks

We planned every detail with Loftey before shoot day, so the team could relax and be themselves on camera.

WHAT WE DID / KEY DECISIONS

  • Plan the look: a planning call, a wardrobe guide, and a location scout.
  • Shoot the team: group shots and portraits in Cobble Hill and on the Brooklyn waterfront.
  • Deliver and support: a review gallery, 40 final edits, and a gallery the team still uses.

01. Planning the Shoot With the Team

On April 17, 2025, Jordi-Lakeem Foster met with Dylan Slovinsky to plan the shoot. Together they set the goals:

  • Trust as the main feeling in every image
  • A friendly, collaborative tone, with the team working together
  • Diverse representation across the team
  • Shots for specific uses, such as full-team raffle photos and an agent showing an apartment

02. Building a Wardrobe Guide and Scouting Locations

We wrote a wardrobe guide with two looks:

  • Casual: beige, off-white, and light grey, with blazers and white sneakers
  • Professional: dark grey and dark blue suits, ties, and watches

On April 22, Jordi and Dylan scouted the locations: Verandah Place and other blocks in Cobble Hill, and the Brooklyn waterfront.

A brick-lined block of Verandah Place in Cobble Hill photographed during the location scout.
Scouting Verandah Place in Cobble Hill on April 22.
The Lower Manhattan skyline seen from a railing on the Brooklyn waterfront during the location scout.
Testing the skyline view on the Brooklyn waterfront the same day.

03. Shooting the Team in One Afternoon

On April 29, we photographed the team from 4 to 7 p.m. We started with the casual look on brownstone streets, then moved to the waterfront for the professional look with the Manhattan skyline behind the team.

Kyle Hambas, Ruby Ghastin, Karen Fabian and Dylan Slovinsky stand together in casual outfits on a Cobble Hill brownstone block.
From left: Kyle Hambas, Ruby Ghastin, Karen Fabian, and Dylan Slovinsky in the casual look.
The Loftey NYC team in suits stands in a row on the Brooklyn waterfront with the Lower Manhattan skyline behind them.
The professional look, with the skyline as the backdrop.
Two Loftey agents in suits stand side by side on the Brooklyn waterfront with the Manhattan skyline behind them.
Two agents on the waterfront.

04. Delivering an Organized Gallery

The full shoot produced 411 images. We shared an online gallery sorted by team member, so the team could choose fast. Loftey picked its favorites and added 10 edits to the 30 in the package. All 40 final images were delivered on May 30, 2025.

The Loftey NYC client gallery, with photos organized into sets for each team member.
The client gallery, organized by team member.

THE BRAND PLATFORM / STRATEGY & IDENTITY

IDENTITY / WORDMARK
COLOR & TYPOGRAPHY / APPLIED BRAND SYSTEM

05 / THE RESULTS

Photos the Team Still Uses Every Day

40

Final edited images

Chosen from 411 images in the full gallery.

6 wks

Planning to delivery

From the April 17 planning call to final images on May 30, 2025.

18 mo

Still in use

The photos still lead Loftey’s team page in November 2026.

What we delivered

  • 40 final edited images from one three-hour shoot
  • Group shots and individual portraits in casual and professional looks
  • An online gallery of 411 images, organized by team member
  • Planning call to final images in six weeks

Where the photos ended up

By June 2025, the photos were live on Loftey’s Meet Our Team page. As of November 2026, the page still uses them:

  • A team group photo as the page’s banner
  • Profile portraits of seven team members, including CEO Ruby Ghastin, Kyle Hambas, Dylan Slovinsky, and Karen Fabian
Loftey’s Meet Our Team web page, showing a JFP Studios group photo as the banner and portraits of Ruby Ghastin, Kyle Hambas and Dylan Slovinsky.
Loftey’s team page in November 2026, still using JFP Studios photos.

The team also kept coming back to the gallery. Loftey staff were still downloading photos in October 2026, 18 months after the shoot.

What this project demonstrates

Planning is what makes a team shoot easy. When the wardrobe, locations, and goals are set in advance, the photos keep working long after shoot day.

Frequently asked questions

How long does a real estate team photoshoot take?

This one took three hours for a full team and two looks. Planning, scouting, and editing took about six weeks from the first call to final images.

What should a real estate team wear for photos?

Pick a small color palette and plan two looks, such as casual and professional. Matching colors make group photos feel like one brand.

Where should a team photoshoot take place?

Choose places that fit your market. For a New York brokerage, brownstone streets and a skyline view tell clients where you work.

Results describe delivered photography and where it is used. Leads and sales from the images were not measured.

LET'S BUILD AROUND YOUR NEXT OBJECTIVE

Does Your Team Look Like One Brand?

We plan and shoot team photos that you can use everywhere, for years. Let’s plan your team’s shoot.

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