75
Members photographed
Plus 6 Industrious staff in a single session.
CORPORATE HEADSHOTS / MEMBER EXPERIENCE
JFP Studios ran a full on-site headshot day for the members of Industrious Tower 49. In one session, 75 members and 6 staff left with new headshots, and the location booked a second day that fall.
At a glance
The challenge
Volume Without the Assembly Line
What we did
How We Ran a Full Headshot Day On-Site
The result
A Full House, and a Second Headshot Day
01 / THE BUSINESS CONTEXT
Industrious Tower 49 is a coworking location in Midtown Manhattan. Its members are founders, executives, consultants, and creatives who come in every day to do serious work.
Justice Hatterson, the location’s General Manager, wanted a member benefit that matched that. A professional headshot fit the brief:
Demand showed up early. Eighty members signed up before the session, counting the waitlist.
02 / THE CHALLENGE
The question was execution. One session in a working coworking space had to photograph enough members to justify the production. Every person still needed to feel cared for.
THE CHALLENGE IN BRIEF
03 / THE CREATIVE RESPONSE
JFP Studios ran the full production. Justice Hatterson handled member communication and scheduling on the Industrious side.
WHAT WE DID / KEY DECISIONS
Each side owned what it knew best:
The crew had three people:
The setup was built to move people through quickly without rushing anyone. Every member went through the same three steps:
Justice scheduled members in groups by work block, so the flow stayed steady all day. Jose managed the door and documented the day. That footage gives both Industrious and JFP Studios content for future marketing.
Word spread inside the building while the session ran. Ten members who had not signed up came by and were photographed. The session still closed on schedule at 2:00 p.m., and teardown finished promptly.
THE BRAND PLATFORM / STRATEGY & IDENTITY
05 / THE RESULTS
Plus 6 Industrious staff in a single session.
Members who joined on the day after word spread.
June 4 and September 24, 2026, at Tower 49.
Industrious brought JFP Studios back to Tower 49 for a second member headshot day on September 24, 2026. In November, members were still downloading images from both galleries.
Eighty sign-ups showed the demand before the day began, and ten walk-ins showed it grew during the event. When you give professionals something useful, they show up and tell their colleagues.
At Industrious Tower 49, we photographed 75 members and 6 staff in 3 hours and 40 minutes.
Yes. Each member reviewed shots on screen with the photographer and picked two favorites before leaving the set.
Invitations, sign-ups, and scheduling. JFP Studios handles setup, lighting, direction, image selection, and teardown.
Schedule people in groups. At Tower 49, members came in by work block, which kept the flow steady from the first photo to the last.
Yes, if the schedule has room. Ten unregistered members joined the Tower 49 session, and the day still ended on time.
Counts come from the JFP Studios session record for June 4, 2026.
LET'S BUILD AROUND YOUR NEXT OBJECTIVE
JFP Studios produces headshot days for workspaces, companies, and membership organizations across New York City. You handle the invite. We handle the rest.
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