208
Leadership panel registrations
For the June 21, 2025 leadership panel.
TECHNICAL IMPLEMENTATION / ESRA REAL ESTATE COMPANIES
ESRA Real Estate Companies marked 100 years with a year-long celebration and many events. Behind it all ran one connected system. It handled event registration, CRM, marketing automation, sponsorship payments, and lead capture.
At a glance
The challenge
One Celebration. Multiple Moving Parts.
What we did
Five Connected Technical Systems
The result
What the Implementation Produced
01 / THE BUSINESS CONTEXT
Reaching 100 years in business was more than a milestone for ESRA Real Estate Companies. Its 2025 centennial brought many groups together through a series of events:
The public saw four kinds of moments:
Behind each interaction was a task the team had to handle:
JFP Studios built the connected marketing infrastructure that ran behind all of it, across the whole campaign:
02 / THE CHALLENGE
ESRA's centennial meant several events, several groups of people, and several ways to take part.
THE CHALLENGE IN BRIEF
ESRA needed digital tools that worked together for several audiences and many ways to take part:
The goal was one technical setup that could support the campaign and the business it brought in.
03 / THE CREATIVE RESPONSE
JFP Studios built the campaign infrastructure in five connected parts:
WHAT WE DID / KEY DECISIONS
GoHighLevel. Dedicated landing pages supported four parts of the campaign:
Each page gave visitors a relevant place to land and one action to take. No audience had to dig through a general company website to find its next step.
GoHighLevel. The CRM and online intake forms handled event contacts. They also took in inquiries about property management, brokerage, and investment. Separate entry points let each kind of prospective relationship come in through its own relevant form.
GoHighLevel. Several pieces worked together to help people sign up and attend:
Project records document testing of the forms and emails. Together, these pieces made messages a built-in part of signing up.
Stripe, Square, and Eventbrite. Payment tools handled gala attendance, sponsor payments, and journal ads. There were six sponsorship payment levels, ranging from $1,000 to $25,000. Matching forms let sponsors and advertisers send in their materials.
The system also reached past promotion and checkout. It included these tools:
These tools helped the team coordinate guests before, during, and after live events.
THE BRAND PLATFORM / STRATEGY & IDENTITY
05 / THE RESULTS
For the June 21, 2025 leadership panel.
Landing pages, CRM, registration automation, payments and guest operations, organized around one CRM.
$1,000 to $25,000, each with its own checkout.
The project produced the following:
Each part of the system had its own job:
The technical value came from tying these parts to one larger business goal, and it did not depend on any one software tool.
ESRA's centennial marked 100 years in business. The project shows how JFP Studios builds marketing systems that support four things:
Figures are reported campaign outcomes, not independently verified automation performance or attributable revenue.
LET'S BUILD AROUND YOUR NEXT OBJECTIVE
JFP Studios builds marketing systems that tie the whole picture together. That includes brand experiences, audience engagement, CRM, automation, and sales.
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