EVENT PHOTOGRAPHY / PHILANTHROPY

Event Photography for the Belafonte Family Foundation’s NYC Fundraiser

Linette and Matthew Semino hosted a fundraiser for the Belafonte Family Foundation in Lower Manhattan. JFP Studios photographed the night for the hosts and their guests, and delivered more than 400 edited images.

Event Photography · Philanthropy · Host Coverage · Relationship Marketing

BELAFONTE FAMILY FOUNDATION NYC FUNDRAISER · LOWER MANHATTAN · MAY 15, 2025

At a glance

The challenge

Covering a High-Profile Evening Through the Hosts’ Eyes

What we did

Full Coverage of the Evening, Centered on the Hosts

The result

A Night on Record, and a Relationship That Kept Growing

01 / THE BUSINESS CONTEXT

A Fundraiser Where the Hosts’ Relationships Mattered as Much as the Cause

On May 15, 2025, Linette and Matthew Semino hosted a VIP fundraiser for the Belafonte Family Foundation. Linette is a luxury real estate agent who leads the Semino Team at Compass. The evening took place on the 31st floor of Jones Day’s offices on Vesey Street in Lower Manhattan.

The night had a lot going on:

  • A private art auction
  • Rooftop networking
  • Dance and music performances
  • Speeches from the hosts and the Belafonte family

The foundation brought its own photographer to cover the program. Linette wanted a second photographer focused on her, her husband, and their friends and guests, with photos they could share after the event.

Every image had to honor the cause and make each guest glad they came.

02 / THE CHALLENGE

Covering a High-Profile Evening Through the Hosts’ Eyes

About 150 guests were expected, including cultural figures, designers, and members of the Belafonte family. The hosts needed images that made every guest look and feel their best.

THE CHALLENGE IN BRIEF

  • A crowded program: an art auction, performances, speeches, and networking in one night.
  • A clear focus: the hosts wanted coverage of themselves and their guests, beside the foundation’s own photographer.
  • High stakes for every frame: the guests included cultural figures and members of the Belafonte family.
  • Put guests at ease: pose people quickly and kindly, without pulling them away from the evening.
  • Protect reputations: every published image had to flatter the hosts and their guests.
  • Work alongside the foundation’s photographer: cover the hosts’ side of the night without getting in the way of the program.
  • Capture the whole evening: the auction, the performances, the speeches, and the room itself.

03 / THE CREATIVE RESPONSE

Full Coverage of the Evening, Centered on the Hosts

We planned the coverage with Linette before the event, then photographed the evening from start to finish. The hosts and their guests stayed at the center of every part of the night.

WHAT WE DID / KEY DECISIONS

  • Plan with the hosts: a consultation and a photo plan approved before the event.
  • Cover the full evening: portraits, candids, performances, speeches, and the space.
  • Extend the value: more than 400 edited images and a captioned write-up of the night.

01. Planning the Coverage With the Hosts

We met with Linette in April 2025 to understand what she needed. The foundation’s photographer would cover the program. Our job was to focus on the hosts, their friends and family, and the guests they invited. We prepared a photo plan for her approval before the event.

Hosts Matthew and Linette Semino with Malena Belafonte and David Belafonte at the Belafonte Family Foundation fundraiser in Lower Manhattan.
Hosts Matthew and Linette Semino with Malena Belafonte and David Belafonte.

02. Photographing Guests With Care

We posed guests quickly and with care, then stepped back to catch candid moments at the bar, the buffet, and the auction tables. The room included guests such as:

  • Shari Belafonte, actress and daughter of Harry Belafonte
  • David Belafonte, producer and son of Harry Belafonte
  • Designers Diana Mahrach and Nabys Vielman
  • Singer and songwriter Consuelo Vanderbilt Costin
  • Chef and author Pamela Morgan
Guests browse artwork displayed on tables at the private art auction.
Guests browse the private art auction before the program.
Consuelo Vanderbilt Costin, Pamela Morgan and Montgomery Frazier seated together at the fundraiser.
Consuelo Vanderbilt Costin, Pamela Morgan, and Montgomery Frazier.
Prince Mario-Max Schaumburg-Lippe and Nabys Vielman pose together at the fundraiser.
Prince Mario-Max Schaumburg-Lippe and designer Nabys Vielman.

03. Documenting the Program

We covered every performance and speech, so the hosts had a full record of the night:

  • Performances by Malena Belafonte, Sarafina Belafonte, and dance partner Chris
  • Speeches by Linette and Matthew Semino, David Belafonte, and Malena Belafonte
Malena Belafonte dances with her partner during her performance.
Malena Belafonte’s dance performance.
Linette and Matthew Semino speak to guests, thanking them for attending.
Linette and Matthew Semino thank their guests.

04. Turning Photos Into Relationship Content

We delivered more than 400 edited images, from the art preview to the final toast. Then we wrote a short, captioned recap of the night from the hosts’ point of view. It gave them a ready-made way to share the evening and thank the people who came.

A full room of guests mingling during the cocktail hour.
The cocktail hour on the 31st floor.

THE BRAND PLATFORM / STRATEGY & IDENTITY

IDENTITY / WORDMARK
COLOR & TYPOGRAPHY / APPLIED BRAND SYSTEM

05 / THE RESULTS

A Night on Record, and a Relationship That Kept Growing

400+

Edited images

Delivered from one evening, May 15, 2025.

3

Performers documented

Malena Belafonte, Sarafina Belafonte, and dance partner Chris.

4

Speakers documented

The hosts, David Belafonte, and Malena Belafonte.

What we delivered

  • 400+ edited images covering the full evening
  • Portraits of the hosts, the Belafonte family, and invited guests
  • Coverage of 3 performers and 4 speakers
  • A captioned recap the hosts could share after the event

What happened next

The fundraiser started a working relationship with the Seminos. In July 2025, JFP Studios recorded an interview with Linette about sales and negotiation in luxury real estate.

What this project demonstrates

At a fundraiser, the hosts’ relationships are part of the mission. Photos that make guests look and feel their best give hosts a reason to reach out after the event.

Frequently asked questions

Why hire a second photographer for an event?

The main photographer usually follows the program. A second photographer can focus on specific people, such as hosts, sponsors, or VIP guests.

How do you photograph high-profile guests?

Move quickly, pose people with care, and give them space for candid moments. Every image should be one the guest would be happy to share.

How can a nonprofit use event photos?

Use them to thank donors, share news with partners, fill newsletters and annual reports, and support future fundraising.

Results describe delivered photography. Fundraising totals and donor outcomes were not measured.

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