Disclaimer: This case study highlights lead generation performance only — it does not reflect actual booked sessions or closed sales.

Photo of the Ad Performance over time
PROJECT SNAPSHOT: NYC Maternity Photography Studio
Campaign Goal: Generate consistent, qualified leads for premium maternity photo sessions in Tribeca, NYC
Ad Spend: $18,000 total (across 4 years)
Leads Generated: 3,510 total
Cost Per Lead (CPL): $5.13
Audience: Expecting mothers in the NYC tri-state area
Platforms Used:
- Facebook Ads Manager
- HubSpot CRM
Offer: All-inclusive luxury maternity photo experience, priced between $200–$300
Funnel Steps:
- Facebook Ad
- Lead Form Submission
- Follow-up via HubSpot CRM
Key Differentiators:
- Custom maternity gown rentals on-site
- In-studio makeup services
- Emotional messaging tuned to the experience of pregnancy
Results Summary:
- 26,264 total ad clicks
- 1.77M+ impressions
- 287K+ mobile users reached
- Leads by location: 3,138 (NY), 370 (NJ), 2 (CT)
Disclaimer: Lead gen results only. No sales data included.
Client Background / Context
A boutique maternity photography studio in Tribeca, NYC — where rent is steep and visibility is key — needed a sustainable way to attract expecting mothers in a highly competitive market.
The Campaign Setup
- Ad Budget: Started at $15/day
- Objective: Lead generation for maternity photo sessions
- Target Audience: Expecting mothers in the NYC tri-state area
- Timeline: Ongoing for 4+ years

A snapshot of the gender distribution of the Ad showing that it mainly landed on women
The Offer + Funnel Infrastructure
The offer was a premium maternity photo shoot experience, clearly priced between $200–$300 — undercutting market rates while highlighting luxury value.
Funnel Steps:
- Facebook Ad
- Lead Form Submission
- Callback from studio rep via HubSpot CRM
Mothers were offered an all-in-one spa-like experience, including professional makeup, designer maternity gowns, and a premium session setup — all in one visit.

A snapshot of the total number of impressions generated
The Results
- Ad Spend: $18,000
- Leads Generated: 3,510
- Cost Per Lead: $5.13
- Total Clicks: 26,264
- Impressions: 1.77 million+
- Reach: 287,375 mobile users, 640 desktop users
- Geo Breakdown: 3,138 NY leads, 370 NJ leads, 2 CT leads

A Photo of one of the mom's photographed over the years
What Made This Work
- Deep emotional insight into the mindset of expecting mothers
- Competitive advantage through in-studio gown rentals & makeup services
- Crystal-clear pricing and a seamless follow-up process via CRM
About JFP Studios
JFP Studios is a creative strategy and marketing firm led by Jordi-Lakeem Foster, a branding-minded photographer and funnel architect who understands both the artistry and analytics of storytelling.
We specialize in helping service-based businesses - especially creatives, studios, and local brands - build lead generation systems that don’t just attract clicks, but convert attention into trust. With a deep understanding of emotional triggers, visual communication, and buying psychology, we create campaigns that speak directly to your ideal clients.
FAQ
Is this about booking clients or just getting leads?
A.This case study focuses on lead generation only. Sales conversion depends on your follow-up and service experience.
Do I need a big budget to get results like this?
A.Not necessarily. We started with just $20/day. It’s more about alignment between your offer, audience, and messaging than spend size.
Can you help me build a funnel like this for my business?
A.Absolutely. We offer custom funnel builds, audits, and done-for-you lead gen campaigns tailored to your brand and market.
What industries do you specialize in?
A.We work best with coaches, consultants, real estate professionals creative studios, wellness brands, and other service-based entrepreneurs who want to blend creativity with their service offerings.
What technology and tools do you use for lead generation?
A.We power our campaigns with best-in-class tools — from Facebook Ads Manager for targeting, to Go High Level CRM for lead follow-up, plus AI-enhanced funnel tracking. We choose platforms that streamline workflows, improve audience targeting, and give you transparent reporting throughout the funnel .