Photo Collage of the Attendees at the Real Estate Mixer
Event Snapshot
- Event: Real Estate & Entrepreneurs Appreciation Networking Event
- Date: February 6, 2025
- Location: The Dean NYC, Manhattan
- Host: RB The Realtor
- JFP Role: Headshot Activation Sponsor
- Deliverables: 35 edited headshots for attendees
- Duration: 4 hours
- Setup: On-site portable studio with professional lighting and styling guidance
Project Overview
In February 2025, JFP Studios returned as a featured sponsor at NYC’s Real Estate & Entrepreneurs Appreciation Networking Event, hosted by RB The Realtor at the vibrant Dean NYC in Midtown Manhattan.
This exclusive evening brought together real estate moguls, investors, and entrepreneurial visionaries from across the five boroughs.
Our contribution was a fully branded headshot activation booth that offered complimentary professional portraits to attendees — turning a traditional networking event into a highly personalized brand experience.
Photo of Tonya Ores, CEO Neighborhood Housing Services
About the Event
This curated experience was designed to honor trailblazers in NYC’s real estate and entrepreneurial sectors.
Notable speakers included:
- Valerie White, Senior Executive Director at LISC NY
- Tonya Ores, CEO of NHS NYC
- R. Kenyatta Punter, President of RKP & Associates
- Tywan Anthony, Commercial Property Manager, Kimco Realty
In a room filled with vision, legacy, and leadership — first impressions mattered.
Photo of an attendee at the networking event
The Creative Strategy
JFP Studios approached this activation with one core belief:
Every headshot is a first impression. Make it count.
Our goals:
- Offer elevated, high-end portraits in a fast-paced event environment
- Provide guests with ready-to-use imagery for LinkedIn, business cards, or speaker bios
- Strengthen sponsor visibility by being part of the experience — not just a name on the flyer
With a minimalist backdrop, guided posing, and live feedback, attendees left not just with a photo — but with confidence in how they showed up professionally.
Impact & Outcomes
- 35 professionals photographed in a single evening
- 4 hours of continuous engagement with high-value industry contacts
- Increased brand visibility for JFP Studios among elite entrepreneurs and real estate leaders
- Amplified post-event reach as attendees shared their images on LinkedIn, email signatures, and more
What Made It Work
- Live brand value: We didn’t just say we elevate visibility - we showed it in real time
- Empathetic direction: Many guests hadn’t had a headshot in years; we coached them into presence
- Strategic partnership: Aligning with RB The Realtor connected us directly with NYC’s rising and established professionals
Key Takeaway
- Professional photography isn’t just visual — it’s strategic.
- A single headshot can change how you're perceived, hired, and referred.
- Events like this prove that when branding meets experience, your business becomes unforgettable.
About JFP Studios
JFP Studios is a creative strategy and marketing firm led by Jordi-Lakeem Foster, a branding-minded photographer and funnel architect who understands both the artistry and analytics of storytelling.
We specialize in helping service-based businesses - especially creatives, studios, and local brands - build lead generation systems that don’t just attract clicks, but convert attention into trust. With a deep understanding of emotional triggers, visual communication, and buying psychology, we create campaigns that speak directly to your ideal clients.
Snapshot of The Final Headshot Gallery
Photo of the final headshot gallery
FAQs
What’s included in a headshot activation?
A.Every activation includes a professional lighting setup, a clean background, live direction for posing, and fully edited high-resolution headshots delivered digitally. We also handle on-site flow management to keep things seamless for your guests.
How many people can you photograph during an event?
A.We typically capture 8–12 high-quality headshots per hour. For a 3–4 hour event, you can expect 30–50 portraits depending on flow and environment.
How do attendees receive their photos?
A.We deliver via a branded digital gallery within 5–7 business days. Photos can be used immediately on LinkedIn, email signatures, speaker decks, or personal branding platforms.
What kind of space or setup do you need?
A.We require a small, quiet area with access to power. We bring everything else lighting, equipment, and direction. We’re flexible with tight or unconventional venues.
What does a typical sponsorship look like?
A.We offer full-service sponsorships that include brand co-placement, digital visibility, and service delivery on-site. You get exposure, attendee goodwill, and tangible value — not just a logo placement
